Essentials Insert

Do you carry your life in your bag?

Our customers say it best. Scroll down for reviews.

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🚚 30-DAY GUARANTEE: Free returns and exchanges

Your Bag's BFF

Yes you have wallets, cases, pouches, but sometimes you want faster access to your go-to items. “Bag Branch is best for having your stuff, ready to go.” @essentiallycarter

Here's how it will help you:

#1 Say goodbye to stressful moments digging in your bag. Structured accordion pockets allow you to easily see and quickly grab items you need WHEN you need them.

#2  Feel more organized. Go-to items are together! Designed to hold glasses or phone, go-to cards, keys, headphones which means this is your homebase for daily essentials.

#3  Change bags without worry. Works with any size bag! Clip it from the strap, d-ring or handle. Instead of remembering to transfer all your those important items now it's just one handy accessory. And how awesome is THAT! 


  • Designed to hold frequently used items like glasses, keys, phone, cards, lipgloss or lipstick, earbuds, pens, some cash. 
  • A word to the wise:  Do not over stuff. If items are not snug inside, they will fall out. 
  • Hang inside your bag from the strap, d-ring, handle.Adjust the loop to your desired height inside the bag.
  • Switching to a clutch? Take the loop off.
  • GREAT FOR TRAVEL: Holds things like passports, pens, earbuds - the items you reach for over and over again.
  • MAKES A GREAT GIFT! Lightweight and made from premium vegan leather. It gifts really well because it looks more expensive than it is. It’s sleek and stylish.


  • Keychain is removable.
  • Pockets are lined and structured.
  • Accordion pockets stretch to about 5" wide.
  • Long pockets hold items like glasses, pens, passport and any size phone with case (extra bulky case will not fit.)
  • Short pockets hold items like cash, cards, lipgloss, earbuds.
  • Vegan leather, Lined
  •  4.5 W x 6.5 H
  • Removable keychain
  • 8.5” LAdjustable removable loop
  • 6.5”LWeight 5 oz

More Reasons to LOVE this:

#1 A tidy purse. This will reduce the clutter since small important items are no longer SCATTERED in your bag.

#2 Simplifies your routine. This is like a checklist. One look at your Bag Branch on your way out of the house and you’ll KNOW if you’ve got everything you absolutely NEED.

#3 Keeps items safe. Pockets are structured and lined which means your glasses, screens and all your essentials are safe!

#4 Less to carry. Ditch the heavy glasses cases. Less clutter AND less weight.

#5 Files items vertically. Experts like Marie Kondo say you should file items vertically in your bag so that you can easily see and grab the items you need! Genius!

Our Guarantee

Try it for 30 days. If you don't love it, it's okay! We'll take it back and send you a full refund. We make this promise because we've been testing prototypes since summer of 2017. Love it? Tag us @bagbranch or a chance to be featured.


Customer Reviews

Based on 29 reviews
Great Little Accessory

Very useful accessory to keep your essential items within easy reach in just about any bag. The quality is great and it’s easy to attach and unattach. I went with the 5-pocket because I like that it is one unit, whereas the 6-pocket is two pieces. I didn’t realize that before ordering but they quickly assisted me with a replacement for the product I wanted. Very happy with my purchase!

My new fav!

The 6-pocket BagBranch keeps me so organized, it’s my favorite new find! No more digging in the bottom-less pit of my purse. Everything I need is always right there waiting for me at the top. Stress-free!!

Bag Branch

This is a nifty bag that really does the job. It does make it easy to switch bags or just take the bag branch with you. It fits my IPhone ( I have the XR) with its case and I do have a pop socket on my case and it fits perfectly. I still have enough room to add a pen in the same pocket. The middle pocket has a snap, which gives extra security when placing your license, credit cards and debit card. There is still an extra pocket you can use as well. There are 2 available pockets and I found them very useful for business cards. Don’t have to dig around and available easily. Construction is nice, well made and feels sturdy. I love the ability to alter the length of the attachment, depending on my bag. It does include a chain, you can clip your keys on this as well. I would recommend this to others and find it very convenient! Love it!

Great product

This I exactly what I needed for my bag

Not sure I love it

Don’t love the quality of material and would rather not such bright gold hardware on it. I think something more bronze or brushed nickel would look better

Bag Branch out in the wild!